Richard W. Keal is a strategic coach in the process of money.  With more than twenty years experience in financial services, Richard believes every client needs to have a clear, understandable, predictable financial plan that is efficient, risk adverse, tax favorable and transferable to the next generation.

Richard represents a consortium of legal and financial experts who often work in tandem to insure a client’s plan is systematic, sound and sensible.  Though Richard is licensed to sell any financial product essential to a comprehensive plan, he chooses to educate clients on how to prudently pick agents, advisors and brokers, reserving quality time for those who want to do the deliberate work of designing and implementing a highly effective, self-completing plan.

Richard’s unique approach helps clients visualize the trajectory of their current plan (or lack thereof) and compare that to viable options.  The computer generated comparisons will speak for themselves.

During the past two decades, Richard started and managed an area agency, recruited, trained and deployed field agents, taught trading, and functioned as an investment counselor.  He is a member of the National Association of Insurance and Financial Advisors, a member of World Vision’s Financial Advisor’s Network, a Charitable Emissary for the National Community Foundation,  and a past speaker to the Washington State Bar Association on Long Term Care financing. 

While representing some of the finest financial institutions in the world, Richard has not neglected a fundamental commitment to those clients who “fall under the radar screen” of big money managers. 

Richard W. Keal of Generational Wealth Partners is a member / agent in good standing with:  

NAIFA – National Association of Insurance and Financial Advisors (703) 770-8100  

Washington State Department of Insurance (360) 725-7146  

Director of Operations, Todd Gordon: In 1997 after working for Tullus Gordon Construction for over 15 years as a project manager and estimator, Todd was ready for a new challenge and went to work with Rich Keal.

Todd has worked in Financial Services with Rich for over ten years, and has helped clients review their overall estate planning, wealth creation and preservation. 

As a Trustee of a multi million dollar estate, Todd has “hands on” experience with the day to day operations of Family Limited Partnerships, Generation Skipping Trusts, Alaska Trusts, Qualified Personal Residence Trusts, Irrevocable Life Insurance Trusts and various other estate planning vehicles.

His extensive knowledge in the above areas gives Todd the ability to completely analyze and measure what is in the best interest for GWP clients in relation to their current and future financial well being, by utilizing the best financial tools to fit each clients needs.

Todd obtained his Bachelors Degree in Construction Management in 1987 from Central Washington University and his Business Administration Minor in 1985.

Todd’s life passion is to be a great role model for kids; he has coached youth baseball and basketball for the last eight years. His dedication to his family, friends, youth teams, and clients is a true testament to his commitment to excellence in his life.

Todd’s precision thinking, adept analytical skills and logical perspectives serves our clients in the most efficient and effective ways for their continued success.

Ron brings an international flavor to the team having lived and worked most of his adult life outside the United States in Canada, Germany and France. Ron’s foreign duties were many and included university chaplain, multimedia project manager, director of media and communications for the French branch of one of the largest missionary organizations in the world. 

Ron holds a master’s degree in multimedia information systems from the University of Picardie which is located in northern France. 

Ron and his wife Carol have been married 20 years and have 2 children, Joshua, age 14 and Lauren, age 6. 

As a couple, Ron and his wife have been practicing the family banking principles taught by GWP for the last 7 years. Given his passion for sharing his personal financial experience and success at learning the process, we invited Ron to become a Strategic Partner early in 2006. Considering his attention to detail and uncompromising desire for truth we are ecstatic to have him on board! 

Steve Sander is a graduate of the United States Merchant Marine Academy and a retired Officer in the USNR-R. Steve has established himself as a leader among his friends and associates in the entrepreneurial way of life both spiritually and financially.

Steve sailed in the US Merchant Marine for several years and then came ashore in a management role while working with American President Lines. He later became owner and partner in Universal Freight Forwarding Co. Ltd. This company became a leader in the exportation of fresh produce.

After selling the above business and at the request of a former business associate Steve took his leadership skills to the Insurance industry where he was the General Manager of a wholly owned subsidiary of Premera Blue Cross. Steve took over an entity which was losing money and turned it into an entity which never loss money under his 20 years of leadership but rather grew the business exponentially.

Steve recently left the corporate world. He now uses his talents to work with individuals by assisting and coaching them in the successful process of their life endeavors.